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Collaborative.
Supportive.
Accessible.
Intuitive.
Actionable.

Women are a growing economic force in this 21st Century. They will soon control the majority of the world’s wealth, and are responsible for 80 percent of household financial decisions. They have, in other words, tremendous financial capacity.

But too often, they lack financial confidence – the knowledge, skills, and experience to make confident decisions about their money and resources. They may feel excluded from the conversation about finance, not knowing whom they can trust. They think “I am supposed know this stuff,” and then use that thought to avoid the subject of finance altogether.

Direction$, LLC addresses this gap between a woman’s financial capacity and her level of confidence. Founded by a woman CFP® professional with over 20 years of practice experience, Direction$ helps mid-life professional women ask the right questions about their financial choices and find the right solutions.

Ask for Direction$: we’ll show you the way to financial confidence.


Meet Eleanor Blayney

Eleanor has worked with individual clients for over twenty years to help them articulate and plan for their financial goals. As the only woman partner in a four-partner firm, Eleanor drew upon her female intuition, communication strengths, and facility for sustaining relationships to help build a wealth management firm that has served hundreds of clients in the Washington DC metro area and around the country.

Eleanor holds a number of degrees and designations. She earned an MA in English Literature from the University of Cambridge UK and an MBA from the University of Chicago. She is licensed as a CERTIFIED FINANCIAL PLANNER™ professional and an Enrolled Agent.

Learn More About Eleanor

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